Building
premium
brands through
strategy,
storytelling
and
distinctive customer
experiences.
Brand Positioning • Go-to-Market Strategy • Integrated Campaigns • Retail & E Commerce
ABOUT
INDUSTRY FOCUS :
Luxury and premium consumer brands, with particular interest in fashion, beauty, lifestyle and hospitality.
I’m a brand and growth marketer with experience across the U.S. and India, specializing in premium consumer-brand positioning, integrated campaigns, customer experience, retail and e-commerce.
My experience spans building and scaling a premium FMCG brand across D2C, marketplaces and quick commerce, as well as leading corporate communications and strategic positioning for a U.S. technology company.
I combine consumer and market insights with creative storytelling and commercial analysis to build distinctive brand experiences and commercially effective growth strategies. I’m particularly drawn to brands defined by craftsmanship, culture and exceptional attention to the customer experience.
BACKGROUND
EDUCATION
The Pennsylvania State University (USA)-Smeal College of Business
Bachelor of Science in Marketing | Minor in International Business
Dean's List: 2 | GPA: 3.35
CERTIFICATIONS
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INSIDE LVMH- Creation & Branding
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Retail & Customer Experience
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Amazon Sponsored Ads
-
Amazon Ads Foundation
SELECTED WORK
Core Capabilities
BRAND
Luxury & Premium Brand Strategy • Brand Positioning • Consumer Insights • Creative Storytelling
CAMPAIGNS & EXPERIENCE
Integrated Campaigns • Experiential Marketing • Influencer Marketing • Brand Partnerships • Customer Experience
RETAIL & GROWTH
Go-to-Market Strategy • Retail & Trade Marketing • E-Commerce & Quick Commerce • Performance Marketing
COMMERCIAL STRATEGY
Marketing Analytics • Pricing & Promotions •Agency & Stakeholder Management
Google Ads • Meta Ads Manager • GA4 • Amazon Ads • LinkedIn Campaign Manager
WordPress • Excel • PowerPoint • Photoshop • Illustrator • Canva
Tools & Platforms